Wednesday, May 8, 2013
Friday, May 3, 2013
Newest Biotech Marketing Strategy - Moms?
The St. Louis Post has an interesting article about "moms" being utilized to help improve biotech PR:
PR push by ag and biotech industries has a secret weapon: Moms
The general idea is that some particular biotech industries, such as the genetically-modified food industry for example, have such a tarnished PR image that moms, particularly those with blogs, can help improve it. I guess mom always knows best, right?
- Mitch
PR push by ag and biotech industries has a secret weapon: Moms
The general idea is that some particular biotech industries, such as the genetically-modified food industry for example, have such a tarnished PR image that moms, particularly those with blogs, can help improve it. I guess mom always knows best, right?
- Mitch
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